Dean believes that everything happens for a reason.
Whether it’s a moment of joy or a major life challenge, Dean looks at everything that happens in his life as an opportunity to learn and grow.
After being diagnosed with Cancer in 2009, he found himself doubting every value and belief he lived his life by. Dean was a fit, strong 30 year old with the world at his feet… why did he get Cancer?
This question lead him on a journey to find out what it really means to be ‘happy & healthy’. What Dean discovered, was something so simple, yet so profound, that it changed his life forever!
I AM what I eat,
I AM what I think,
I AM what I choose to be.
‘This powerful, yet simple philosophy lead his partner Natalie and him to create I AM Foods, an Organic Superfood brand on a mission to inspire, educate and empower people to make more ‘conscious’ life choices through what we call, ‘The Power of Positive Eating’.